Farmed Accounts: What They Are, Their Purpose, and How They Are Prepared
Media buying and traffic arbitrage are becoming increasingly complex, with social networks tightening their rules regarding new or suspicious profiles. This creates certain challenges for specialists working with Facebook ads and other platforms. One of the most sought-after strategies in such conditions is the use of farmed accounts (or "farm accounts").
If you've ever faced mass bans, limits on ad spending, or issues when launching new offers, you've likely heard about the importance of properly preparing accounts before starting active advertising campaigns. "Raw" or newly created profiles often raise red flags for Facebook, Instagram, and other platforms' algorithms.
In this article, we will explore:
- What farmed accounts are and how they differ from other types (auto-registered accounts, "aged" accounts, KING accounts, etc.).
- Why they are used in traffic arbitrage and media buying.
- How they are prepared (warmed up) to increase trust levels with social networks.
- How to avoid common mistakes and protect yourself when working with farmed accounts.
What Are Farmed Accounts?
Farmed accounts (or simply "farm accounts") are social media profiles that have undergone a special preparation process known as "farming." This process aims to make the accounts appear as "lively" and similar to real users as possible in the eyes of algorithms. Unlike simple auto-registered accounts (mass-created accounts used without additional "warming up"), farmed accounts may include:
- Activity history: Added friends, likes, comments, and filled-out personal information.
- Posts on the wall or feed, groups the account has joined.
- Completed phone or email verification.
- Unique digital fingerprints (via anti-detect browsers and proxy servers) to reduce the risk of automatic bans.
How Farming Differs from Simple Registration
- Simple Registration: A user (or bot) creates a new account, provides a name, date of birth, and links an email or phone number. The profile remains "raw," with no history or activity.
- Farming: After registration, an active "warming up" period begins—simulating real-life account activity (adding friends, joining groups, watching videos, scrolling the feed, etc.). The longer and more thorough the farming process, the higher the trust level the profile will have.
How Farmed Accounts Differ from Other Types
The social media account market includes several categories:
- Auto-Registered Accounts:
- Mass-created using bots and scripts.
- No history, posts, or friends.
- Cheap but high risk of bans.
- Aged Accounts:
- Registered long ago (six months, a year, or several years back).
- Often have some activity but are not always farmed specifically for advertising purposes.
- May cost more than auto-registered accounts, as their age increases trust.
- KING Accounts:
- Special status (high trust level).
- Often have completed verifications, long-standing activity, and high ad spending limits.
- Significantly more expensive than other types.
- Farmed Accounts:
- Purposefully "pumped up" for subsequent advertising activities.
- Can be either "fresh" or "aged" but with additional farming.
- Optimal in terms of price/quality and widely used for testing and medium budgets.
Thus, farmed accounts occupy a niche between "ordinary auto-registered accounts" and "elite KING accounts": they are more expensive than simple auto-registered accounts but offer significantly more stability and lower ban risks.
Why Farmed Accounts Are Used
- Testing Offers:
- In traffic arbitrage, it’s crucial to quickly test hypotheses for ad creatives, audiences, and offers.
- "Raw" accounts often get banned during moderation. Farmed profiles increase the chances of passing checks.
- Launching Medium and Large Ad Campaigns:
- Thanks to higher trust levels (trust score), larger daily budgets can be allocated, which is essential for media buyers and traffic managers.
- Scaling Advertising:
- With a pool of 10–20 farmed accounts, you can quickly scale a successful offer without risking losing everything due to one profile being blocked.
- Backup in Case of Bans:
- Even farmed accounts can be blocked if rules are violated. However, the likelihood is lower, and having multiple accounts provides flexibility in traffic arbitrage.
- Bypassing Restrictions and Limits:
- Facebook and other social networks impose spending limits, caps on active ads, etc., on new or suspicious profiles. Farmed accounts appear more natural, so restrictions are often less severe.
How Farmed Accounts Are Prepared (Warmed Up)
The farming process is labor-intensive and involves:
- Creating or Purchasing an Account:
- Manual registration: Filling in real (or realistic) data, using different emails/phone numbers.
- Purchasing from suppliers: The market offers semi-farmed accounts (with some activity) or fully farmed accounts with a substantial history.
- Using Anti-Detect Browsers:
- Anti-detect tools help hide the "digital fingerprint" (User-Agent, Canvas, WebGL, etc.) to mimic unique devices.
- Multi-accounting: Each account is managed in a separate browser profile with individual cookies to avoid detection.
- Proxy Servers and Geolocation:
- Dedicated proxies: Different IP addresses for each account.
- Geo-linking: The IP must match the account’s stated location (e.g., USA, Europe, Asia).
- Gradual Activity:
- Adding friends: Not hundreds in one day, but 5–10 spread over time.
- Likes and comments: Engage with posts at different times of the day.
- Watching stories and videos: Social algorithms "see" genuine interaction with content.
- Posting content: Share a few posts, stories, or photos to bring the profile to life.
- Organic Growth of Ad Limits:
- Launching small ad campaigns: Start with $1–5 per day, gradually increasing the budget.
- Using different payment methods: Avoid using the same card for 10+ profiles.
Advantages and Disadvantages of Farmed Accounts
Advantages:
- High likelihood of passing moderation: Farmed accounts mimic real behavior, reducing suspicion from algorithms.
- Relatively affordable cost: More expensive than auto-registered accounts but cheaper than KING accounts.
- Scalability: Allows working with larger budgets and testing offers in different regions.
- Flexibility and versatility: Can be used for Facebook, Instagram, TikTok, and other platforms if properly farmed.
Disadvantages:
- Time-consuming preparation: Farming can take from a few days to several weeks, depending on the depth of "pumping."
- Risk of bans still exists: If used for prohibited offers, fraud, or aggressive creatives, no farming can prevent a ban.
- Dependence on suppliers: When buying pre-farmed accounts, finding a reliable seller is crucial, as many sell low-quality or "re-farmed" (previously banned) accounts.
- Infrastructure requirements: Anti-detect browsers, proxies, and SMS verification services add to costs and technical complexity.
Comparison of Different Account Types
Below is a textual comparison of the main differences between auto-registered accounts, farmed accounts, and KING accounts:
- Creation Method:
- Auto-registered: Mass automated registration.
- Farmed: Registration + manual or automated farming.
- KING: Manual registration/long-term account management.
- Cost:
- Auto-registered: Low.
- Farmed: Medium.
- KING: High.
- Trust Level (Trust Score):
- Auto-registered: Low.
- Farmed: Medium.
- KING: High.
- Preparation Time:
- Auto-registered: Almost instant.
- Farmed: 1–2 weeks to several months.
- KING: Months or years, depending on status.
- Risk of Ban When Running Ads:
- Auto-registered: High.
- Farmed: Medium.
- KING: Low (but not zero).
- Suitable Tasks:
- Auto-registered: Quick testing of new ideas.
- Farmed: Mass testing of offers, scaling.
- KING: Working with large budgets and "white-hat" offers.
- Required Infrastructure:
- Auto-registered: Minimal.
- Farmed: Proxies, anti-detect tools, farming services.
- KING: Similar, but with stricter requirements.
- Scalability Potential:
- Auto-registered: Low.
- Farmed: Medium.
- KING: High.
Common Mistakes When Working with Farmed Accounts
- Excessively Rapid Activity:
- Adding 500 friends or posting 10 times on the first day can trigger algorithmic suspicion.
- Using Public Proxies:
- Free proxies often appear in blacklists, increasing the risk of mass bans.
- Identical Behavior Across Accounts:
- Repeating the same actions across 10–20 profiles can reveal a "fingerprint," leading to a pool-wide ban.
- Ignoring Facebook Policies:
- Prohibited offers (gambling, unauthorized crypto, "gray" niches, adult content) can result in bans, regardless of account quality.
- Lack of Account Monitoring:
- Not all profiles "survive" farming equally. Some may face temporary blocks (ID checks, etc.). Regular status tracking is essential.
FAQ (Frequently Asked Questions)
- How long does it take to warm up an account?
- It depends on the depth of farming and usage goals. For light offers, 1–2 weeks of moderate farming is sufficient. For high budgets or sensitive offers, prepare for several weeks or months.
- Can a farmed account be banned?
- Yes. Farming doesn’t provide 100% protection—it only reduces risks. Violating ad policies, using aggressive creatives, or engaging in fraud can still lead to bans.
- Can I farm accounts myself without purchasing?
- Yes, but it requires time and resources: proxies, anti-detect browsers, and SMS/email verification services. Attention to detail (regular posts, adding friends, likes, etc.) is crucial.
- What budget is needed for infrastructure?
- It depends on scale. For small volumes, a few quality proxies and one anti-detect browser (subscription: $10–30/month) suffice. Costs increase with more accounts.
- Why are farmed accounts better than auto-registered ones?
- Farmed accounts have higher trust scores, reducing the risk of instant bans and offering higher ad limits and functionality (e.g., pixel usage, Business Manager access).
Conclusion
Farmed accounts are not just "another type of profile"—they are a strategic tool for professionals in media buying and traffic arbitrage. A well-prepared account helps avoid numerous issues related to bans, ad spending limits, and strict moderation checks on social networks.
The main advantages of farmed accounts are their increased trust levels (trust score) and relative stability, enabling effective ad campaign launches, scaling, and testing of new offers. However, farming is a time-consuming process that requires a systematic approach: using anti-detect browsers, proxies, and regular activity to mimic real user behavior.
When used correctly, farmed accounts become a powerful asset for arbitrageurs and traffic managers. Nevertheless, even the most meticulously farmed account is not a "magic wand"—if you promote prohibited offers, violate platform policies, or use questionable methods, the risk of bans remains high.
Your task is to balance creative experimentation with platform rules, maintain farmed accounts in "healthy" condition, and switch to backup profiles when necessary. This approach ensures a stable and profitable traffic flow while minimizing risks and costs associated with constant battles against bans.