What is a White Page in Traffic Arbitrage: The Complete Guide to Creation and Application in 2025

Imagine this: you've found a profitable "grey-hat" offer, created a killer creative, set up your campaign, and launched traffic. The first leads start trickling in, and you're already calculating future profits... then you get a notification: "Your ad account has been disabled for policy violations." A familiar pain? In 90% of cases, the reason is the same—your funnel failed the moderation review. And the solution to this problem is called a White Page.

In this comprehensive guide, we'll break down what a White Page (WP) is and why serious arbitrage with "grey-hat" and "black-hat" verticals is impossible without one on Google Ads, Facebook, TikTok, and other sources. You'll learn the anatomy of a perfect "white page" that bots love, how to distinguish it from a landing page and pre-lander, and understand which mistakes in its creation lead to an instant ban. This article is your key to successfully passing moderation and achieving stable campaign runs.

What is a White Page and What is Its Main Purpose?

A White Page (WP) is a completely legal, safe webpage that complies with all the rules of the advertising platform, which you show to moderators and bots. Real users who click on your ad are redirected via a special tool (a cloaker) to the main offer page (Black Page).

In simple terms, a White Page is the "front door" or "formal suit" for your ad campaign. When a moderator comes knocking, they see a beautiful, clean, and law-abiding website. They check the box "approved, all good," and leave. They have no idea that for real visitors, there's a "back door" leading directly to your profitable but not-so-"white" offer.

Why are White Pages Indispensable Today?

Passing Moderation: This is the primary reason. Modern anti-fraud systems (especially at Google and Facebook) scan the destination page before the ad even launches. If they find aggressive marketing, questionable claims, or prohibited elements, the ad will be rejected, and the account will likely be banned.
Increasing Account Trust: Ads leading to a high-quality, fast-loading site with a privacy policy and contact information increase the overall trust score of your ad account. This reduces the risk of future bans.
Warming Up Pixels and Domains: Before launching a main "grey-hat" campaign, you can run traffic with a minimal budget to the White Page for a few days. This "warms up" your pixel and domain, showing the ad network that you are a legitimate advertiser.
Protecting Your Funnel: A White Page helps hide your profitable funnel (offer + landing page) from the prying eyes of spy tools and competitors.

Anatomy of a Perfect White Page: What Should It Consist Of?

For a "white page" to be effective, it must look like a real, live website. Simply creating a one-pager with "coming soon" text is a direct path to a ban for having a "non-functional site" or "circumventing systems".

Key Elements of a Quality White Page:

"White-Hat" Theme: The page content must be completely neutral and legal. Ideal options include:
- An informational blog (e.g., about gardening, cooking, fitness).
- A portfolio site for a freelancer or agency (web design, SMM, consulting).
- A simple e-commerce store with "white-hat" products (clothing, gadgets, home goods).
Unique or High-Quality Rewritten Content: The text on the "white page" should not be copied from other sites. Use unique content or do a deep rewrite of existing text. Bots easily detect duplicate content.
Mandatory Legal Pages: These are critically important trust markers for any ad network.
- Privacy Policy: A description of how you collect and use user data.
- Terms of Service: The rules for using your website.
- Contact Us: A page with a contact form, email, or phone number.
Technical Perfection:
- Responsive Design: The site must display correctly on all devices (desktops, tablets, smartphones).
- High Loading Speed: Slow sites are penalized. Check your speed with Google PageSpeed Insights.
- Clean, Error-Free Code: No broken links or scripts that could arouse suspicion.
Absence of Aggressive Elements: No pop-ups, loud music, misleading buttons, and most importantly, no direct links to your Black Page! All redirection is handled by the cloaker on the server side.

White Page vs. Pre-lander vs. Landing Page: What's the Difference?

Beginners often confuse these terms, although they serve completely different purposes. Let's break it down.

Parameter	White Page	Pre-lander	Landing Page (Offer)
Purpose	To deceive moderation, pass review.	To "warm up" the user, increase interest.	To get a conversion (lead, sale).
Audience	Only moderators and bots.	Real users.	Real users.
Content	Neutral, "white-hat," no mention of the offer.	Success story, review, article on the offer's topic.	Direct offer, lead form.
Links	Only internal (to other WP pages).	Leads to the Landing Page.	Leads to a "thank you" page after submission.

Where to Get a Quality White Page?

Creating a "white page" that won't raise suspicion takes time and certain skills. There are several ways to get one:

DIY: If you're proficient with WordPress or site builders, you can create a "white page" yourself. This gives you full control but is time-consuming.
Use Generators: Some services automatically generate "white pages." This is fast but risky. Often, these sites look generic and are easily detected by systems.
Order from Freelancers: You can find someone on freelance platforms, but the quality can vary greatly. A freelancer might not understand the specifics of affiliate marketing and could make critical mistakes.
Order from a Specialized Service: This is the most reliable option. Services like our Pro Ak Store employ people who understand the requirements of ad networks.
We offer a turnkey White Page creation service, where you get:
- A site fully ready to pass moderation on Google, Facebook, and TikTok.
- Unique content and clean code.
- All necessary legal pages.
- A guarantee that the "white page" will not be the reason for your account ban.

Investing in a quality White Page is an investment in the stability and profitability of your ad campaigns. Skimping at this stage almost always leads to much greater losses from banned accounts and wasted budgets.

FAQ: 10 Answers to Key Questions About White Pages

1. Must the White Page be on the same domain as the offer?

Yes, absolutely. The White Page and the Black Page (offer page) must be on the same domain. The cloaker separates traffic at the server level, showing different content for the same URL depending on the visitor (bot or human).

2. Can I use the same "white page" for different ad campaigns?

Technically, yes, but it's risky. If your domain with this "white page" gets blacklisted by one ad network, you won't be able to use it in other campaigns. Best practice: 1 domain (with its own white page) = 1-2 ad accounts.

3. What language should the White Page be in?

The language of the "white page" must match the language of the GEO you are targeting. If your ad targets Germany, the "white page" must be in German. This is a basic rule for passing moderation successfully.

4. Do I need a White Page if I'm running a completely "white-hat" offer?

Strictly speaking, no. If your landing page is fully compliant, you can drive traffic directly. However, even for "white-hat" offers, a "white page" is sometimes used to "warm up" new domains and pixels before launching the main campaign.

5. Can a regular WordPress blog serve as a "white page"?

Yes, it's one of the best options. A WordPress site with several articles, an "About Us" page, and contact info looks very natural and inspires maximum trust from moderators.

6. How do moderators distinguish a "white page" from a real site?

They look at a combination of factors: content uniqueness, presence of legal pages, loading speed, responsiveness, and absence of aggressive scripts. A high-quality "white page" *is* a real site, which is why it's impossible to distinguish.

7. What is a cloaker and how is it related to a "white page"?

A cloaker is a technology (a script or service) that analyzes every visitor to a site. If it identifies a visitor as a bot or moderator, it shows them the White Page. If it's a real user from the target GEO, it redirects them to the Black Page with the offer.

8. How long does it take to create a quality "white page"?

For an experienced specialist, creating a "white page" with unique content, setup, and installation on hosting can take from a few hours to a full working day. Ordering from a specialized service usually takes 1-2 days.

9. Does the quality of a "white page" affect the cost per click (CPC)?

Yes, it has an indirect effect. For example, in Google Ads, a key factor is the Quality Score, which depends on the quality of the destination page. A fast and relevant "white page" can receive a higher score, leading to a lower CPC.

10. Can I get by without a "white page" when working with nutra or gambling?

In 99.9% of cases, no. Nutra, gambling, dating, and crypto offers are "grey-hat" verticals for most ad networks. Attempting to run ads directly to a landing page with such an offer will result in an instant ban. A White Page and a cloaker are mandatory tools here.