Types of Facebook Accounts for Arbitrage in 2025 and Their Differences

Successful affiliate marketing on Facebook in 2025 is not a lottery; it's about assembling the right "toolkit." You can have a brilliant creative and a profitable offer, but without high-quality consumables—accounts—all your work will go up in flames in the next ban wave. The market offers dozens of options: softregs, farmed accounts, kings, reinstated accounts, BMs... How can a beginner navigate this and avoid wasting their budget at the start?

In this comprehensive guide, we'll break down the entire hierarchy of Facebook advertising assets. You'll understand the real difference between a cheap softreg and a strong farmed account, why a King is the "king" of your setup, and why media buyers are willing to pay top dollar for reinstated (PZRD) accounts. This article will help you stop buying a "pig in a poke" and start consciously choosing accounts for your specific tasks and budgets.

1. The Trust Hierarchy: Why Not All Accounts Are Created Equal

The key metric for any Facebook account is its trust score. The higher the trust, the more lenient the algorithms are towards the account: it lasts longer, allows for higher spending, and is less likely to be flagged for review. All account types can be roughly arranged in a trust pyramid:

• Top Tier: Reinstated (PZRD) and King Accounts (maximum trust, high price).
• Mid Tier: High-Quality Farmed Accounts (optimal balance of trust and price).
• Base Tier: Softregs (zero trust, low price).

Your task is to choose the right level in this hierarchy based on your goals and budget.

2. Softregs: Cheap Consumables for Testing

Softregs (or autoregs) are accounts created automatically by software. They are the cheapest and most common type of account on the market.

• What It Is: "Empty" profiles registered on clean proxies, with no history or human activity.
• Key Characteristics: No friends, no posts, no photos (or standard placeholders), incomplete profile.
• Pros: Low price (often less than $1), can be purchased in large quantities.
• Cons: Zero trust. They get banned very quickly, often before an ad is even launched or after spending $1-2. They require mandatory manual "warming up" (farming), which negates their low cost.
• Strategic Use Case:
  1. For quick tests of "grey-hat" and "black-hat" funnels where you are prepared to lose 9 out of 10 accounts.
  2. As "consumables" that are linked to more trusted King accounts within a single BM for scaling.
• Verdict: A tool for experienced teams with a streamlined workflow. Not recommended for beginners.

3. Farmed Accounts: The Gold Standard for Stable Work

Farmed accounts are profiles on which real user activity has been simulated after registration: filling out the profile, adding friends, liking, commenting, following, and scrolling the feed. The farming process increases the account's trust level.

• What It Is: Accounts with an artificially created social history that look like real people's profiles to Facebook.
• Key Characteristics: Completed profile, 50+ friends, posts on the wall, activity in groups, a created Fan Page. "Warm-up" period from 7 days to several weeks.
• Pros: Significantly higher trust than softregs. They "live" longer, allow for budgets of $50-100+/day, pass moderation more easily, and are more forgiving of minor mistakes.
• Cons: More expensive than softregs; farming quality can vary between sellers (you need to choose trusted shops).
• Strategic Use Case:
  1. The main "workhorse" for stable campaigns in "white-hat" and "grey-hat" verticals (e-commerce, nutra, finance).
  2. An ideal choice for beginners as they are more resistant to bans at the start.
• Verdict: The optimal choice for 90% of media buyers. It's the best balance of price, quality, and stability.

4. King Accounts: The "Kings" and Trust Donors

King Accounts are the pinnacle of farmed accounts. They are very high-quality profiles that have been "warmed up" for a long time (often months), typically with a Business Manager, Fan Page already created, and initial verifications passed.

• What It Is: A maximally trusted social profile that serves as a "mother" or "trust donor" for your entire advertising infrastructure.
• Key Characteristics: Long lifespan, hundreds of friends, rich activity history, often come with linked personal ad accounts.
• Pros: Maximum social trust, high stability. You can link several less-trusted accounts to one King via a BM, passing on some of its trust and managing them centrally.
• Cons: High cost.
• Strategic Use Case:
  1. The foundation of any serious setup for scaling ad campaigns.
  2. Used as the main managing profile to which rights for BMs and Fan Pages are transferred.
• Verdict: An essential element for teams and experienced media buyers aiming for high volumes.

5. Reinstated (PZRD) Accounts: The Elite with "Immunity" to Bans

Reinstated Accounts (PZRD) are accounts that have already been banned by Facebook but have successfully appealed and been restored. You can read more about the unlocking process in our guide to unlocking accounts.

• What It Is: Accounts that have proven their "resilience" to Facebook and have gained a kind of "immunity."
• Key Characteristics: The "Account Quality" section shows a record of restrictions being lifted.
• Pros: The highest level of trust in the eyes of ad algorithms. They allow you to launch ads almost immediately and are more resistant to bans when working with aggressive offers.
• Cons: The most expensive accounts on the market.
• Strategic Use Case:
  1. Working with highly competitive and "grey-hat" verticals (nutra, gambling, dating, crypto).
  2. Quickly launching campaigns when there is no time for a long warm-up.
• Verdict: An indispensable asset for professionals working with "hot" funnels.

6. Fan Pages and Business Managers: Management Tools

These are not types of social profiles, but tools without which advertising is impossible.

• Fan Page (FP): A public page for a company or brand on behalf of which you run ads. A high-quality, "warmed-up" FP with followers and content increases the trust of both users and Facebook.
• Business Manager (BM): Your command center for managing all assets: accounts, pages, pixels, payment methods. An BM with a high limit ($250 or unlimited) is a prerequisite for scaling.

7. Building Your Setup: How to Combine Accounts for Maximum ROI

Professional media buying is not about working with a single account, but about building a "network." Here are examples of effective setups:

• Beginner's Setup: 1 Farmed Account + 1 BM with a $50 limit + 1 Fan Page. The goal is to learn to work stably without losing much money on bans.
• Pro Scaler's Setup: 1 King Account (as manager) + 1 Unlimited BM + several Reinstated or Farmed accounts added to the BM. The goal is to diversify risks and run high volumes of traffic.