Complete Guide to Unlocking Facebook Social Accounts in 2025

The red "Account Disabled" or "Ad account restricted" notification is every media buyer's nightmare. In 2025, Facebook's algorithms have become so aggressive that a ban can be triggered by what seems like the most minor action. Losing a trusted farmed account or a King account, in which you've invested time and money, is especially frustrating.

But a ban isn't always the end. Many accounts can and should be recovered. A successful reinstatement not only brings the asset back online but also turns it into a valuable reinstated (PZRD) account, which is much more valuable on the market. In this complete guide, we'll break down the main reasons for bans, walk through the process of document and video selfie verification, and provide practical tips to help you get your assets back in action and minimize future risks.

1. Anatomy of a Ban: The 3 Main Reasons for Account Suspension

Facebook rarely explains the true reasons, but almost all personal social account bans (leading to ad restrictions) can be attributed to three global categories:

1.1. Trust Issues and Suspicious Activity

This is the most common trigger. Facebook's algorithms analyze hundreds of behavioral factors, and any of them can raise suspicion:

• Low-Quality Account: Using cheap softregs with no history or "warm-up."
• Improper First Login: Logging in without an antidetect browser or with a "dirty" proxy.
• Abrupt Actions: Immediately trying to create a Business Manager, link a card, or launch an ad on a "cold" account.
• GEO Mismatch: Logging into a US-based account using a Vietnamese proxy.

1.2. Ad Policy Violations

This one is obvious. Directly violating Facebook's policies on linked Fan Pages or in ad campaigns will inevitably lead to a ban.

1.3. Payment Issues (Risk Payment)

Facebook hates payment problems. Using "dirty" virtual cards, a mismatch between the card's GEO and the account's GEO, or linking the same payment method to multiple accounts is a direct path to a "Risk Payment" block, which often leads to a social profile ban as well.

2. Types of Checks: What Does Facebook Want from You?

When Facebook doubts you, it initiates a check (checkpoint). Here are the most common ones:

• Selfie Check: The simplest type. You are asked to upload a photo of yourself. Usually triggered on accounts with low activity.
• ID Verify: A more serious check. Facebook asks you to upload a photo of an ID document (passport, driver's license).
• Video Selfie: The final boss of verification. You are asked to record a short video with head movements to prove you are a live person, not a photo from the internet.

3. The Recovery Protocol: A Step-by-Step Action Plan

So, you've been banned. Don't panic. Here is a clear action plan:

1. Step 1: Diagnose. Identify the type of ban. Is it an ad restriction (ZRD) or a verification request (selfie, ID)? This information will be in the "Account Quality" section.
2. Step 2: Prepare Your Arsenal. If documents are required, ensure they are of the highest quality. The name and date of birth on the document must match the data in the Facebook profile. The file's metadata (EXIF) should be clean.
3. Step 3: Submit the Appeal. Fill out the appeal form politely and concisely, preferably in English. Attach the prepared documents. Importantly, do this from the same antidetect browser profile and proxy you were working with.
4. Step 4: Pass the Video Selfie. If the system requests a video, this is your chance. Find a well-lit area, make sure your face is clearly visible, and follow the on-screen instructions precisely.
5. Step 5: Wait. The appeal review can take from a few hours to several weeks. Don't spam support daily. If the first attempt fails, you can try submitting it again after 5-7 days.

4. Prevention is Better Than Cure: How to Avoid Future Bans

Unbanning an account is good, but it's better not to get banned in the first place. Practice digital hygiene:

• Invest in Quality: Start working only with trusted farmed accounts. Yes, they are more expensive, but their lifespan and stability pay for themselves many times over.
• Build a Reliable Setup: 1 account = 1 profile in an antidetect browser + 1 unique mobile/residential proxy. No compromises.
• Warm Up Your Accounts: Don't rush to launch ads right after purchase. Let the account "settle" and simulate normal user activity for 3-5 days. Learn more in our guide to setting up ads.